SPIN Selling

SPIN Selling
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  • ISBN-13: 9780070511132
  • ISBN: 0070511136
  • Edition: 1st
  • Publication Date: 1988
  • Publisher: McGraw-Hill


Neil Rackham


Neil Rackham is president and founder of Huthwaite, Inc. His organization researches, consults, and gives seminars for over 200 leading sales organizations around the world, including Xerox, IBM, ATandT, Kodak, and Citicorp. His academic background is in research psychology. It was at the University of Sheffield, England, that he began his research into sales effectiveness that resulted in SPIN. He is the author of over 50 articles and several books which have been translated into a total of 11 languages.Neil Rackham is the author of 'SPIN Selling', published 1988 under ISBN 9780070511132 and ISBN 0070511136.

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