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Publisher: Wiley & Sons, Incorporated, John
Weintz, Walter H.
The Secrets of Mail Order Success: The Case of Rodale Press. From Selling Pigeons to Consulting for Time, Inc.: Mail-Order Basics Are Always the Same. Prescription for Success: The Ingredients that Made the Reader2s Digest a Direct Mail Phenomenon. Creating Mail Order Copy that Sells Your Product: The Basic Techniques and How Reader2s Digest Applied Them. A Short Chapter on How to Get a Job--and Get Promoted--as a Mail-order Copywriter. How to Write a Direct Mail Letter That Pulls: The Case History of a Successful Mail Order Campaign, from Start to Finish. Putting it All Together: How the National Republican Party2s Winning Fund-raising Program was Built. Choosing the Right Lists: The Case of Ruby Red Grapefruit vs. Registered Republicans. Mining Your Customer List: How to Double Your Profits with Subsidiary Sales. Further Lessons in List Mining: How the World2s Largest Mail-order Book Club Was Born. Using Action Devices that Get Sales: The What, Why, and How of ''Hot Potatoes22. ''War Stories22 From a Consultant2s Diary: Some Clients I2ve Served and the Lessons They Taught Me. On Your Own: How to Start (and Run) a Mail Order Business, with Examples Good and Bad. The Ten Commandments for Creating Winning Mail-order Packages.Weintz, Walter H. is the author of 'Solid Gold Mailbox: How to Create Winning Mail Order Campaigns by One Who's Done It All - Walter H. Weintz - Hardcover' with ISBN 9780471850267 and ISBN 0471850268.
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