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Publisher: Cornell University Press
Hodge, Robert, Kress, Gunther
Semiotics was defined by Ferdinand de Saussure in the early years of the twentieth century as 'the science of the life of signs in society.' Robert Hodge and Gunther Kress here confront the conceptual difficulties that have limited its growth as a field of inquiry and demonstrate how it can be integrated with the social analysis of power and ideology, and of gender and class.Hodge, Robert is the author of 'Social Semiotics' with ISBN 9780801421952 and ISBN 0801421950.
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