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Publication Date: 2007
Publisher: SAGE Publications
Kotler, Philip, Lee, Nancy R.
This textbook examines how social marketing can be used as a strategy for changing behaviour. It highlights successful social change campaigns and provides the framework for using the full marketing mix.Kotler, Philip is the author of 'Social Marketing: Influencing Behaviors for Good', published 2007 under ISBN 9781412956475 and ISBN 1412956471.
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