Comments: Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
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Publication Date: 2007
Publisher: SAGE Publications
Kotler, Philip, Lee, Nancy R.
This textbook examines how social marketing can be used as a strategy for changing behaviour. It highlights successful social change campaigns and provides the framework for using the full marketing mix.Kotler, Philip is the author of 'Social Marketing: Influencing Behaviors for Good', published 2007 under ISBN 9781412956475 and ISBN 1412956471.
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Pages are clean and are not marked by notes, highlighting or fold.
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Pages are intact and may have minimal notes and/or highlighting or folds.
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All pages and the cover is intact. The spine may show signs of wear. Pages include notes and/or highlighting.
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All pages and the cover is intact. Pages include considerable notes in pen or highlighter, but the text is not obscured.
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