John Hammond, Ph.D.,is a renowned management consultant and a former professor at both Harvard and MIT. Also the coauthor ofStrategic Market Planning,he lives in Lincoln, Massachusetts.Ralph Keeney, Ph.D.,is the author ofValue-Focused Thinkingand runs a consulting practice in San Francisco, where he lives. He is also a professor at the University of Southern California.Howard Raiffa, Ph.D., now professor emeritus , has taught the art and science of decision making and negotiations in the Schools of Business, Public Policy, Law, and Medicine at Harvard University for almost five decades. He is widely recognized as one of the founders of the field of decision sciences. He lives in Belmont, Massachusetts.Hammond, John S. is the author of 'Smart Choices: A Practical Guide to Making Better Decisions', published 2002 under ISBN 9780767908863 and ISBN 0767908864.