Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience

Name: Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience
Author: Pamela Danziger
ISBN: 9781419536366

by Pamela Danziger

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ISBN-13: 9781419536366
ISBN: 1419536362
Edition: 0
Publication Date: 2006
Publisher: Kaplan Publishing

AUTHOR

Pamela Danziger

SUMMARY

Pam Danziger focuses on the key missing element of the traditional four Ps of marketing (product, price, promotion, and placement): people.Pamela Danziger is the author of 'Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience', published 2006 under ISBN 9781419536366 and ISBN 1419536362.

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