Shakespeare, Einstein, and the Bottom Line The Marketing of Higher Education
Shakespeare, Einstein, and the Bottom Line The Marketing of Higher Education
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  • ISBN-13: 9780674016347
  • ISBN: 0674016343
  • Publication Date: 2004
  • Publisher: Harvard Univ Pr


Kirp, David L., Berman, Elizabeth Popp, Holman, Jeffrey T.


Kirp looks at a powerful trend in academic life in the USA - the rise of business values and the belief that efficiency, immediate practical usefulness and marketplace triumph are the best measures of a university's success.Kirp, David L. is the author of 'Shakespeare, Einstein, and the Bottom Line The Marketing of Higher Education', published 2004 under ISBN 9780674016347 and ISBN 0674016343.

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