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9780674011465

Shakespeare, Einstein, and the Bottom Line The Marketing of Higher Education
Shakespeare, Einstein, and the Bottom Line The Marketing of Higher Education
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  • ISBN-13: 9780674011465
  • ISBN: 0674011465
  • Publisher: Harvard University Press

AUTHOR

SUMMARY

Kirp looks at a powerful trend in academic life in the USA - the rise of business values and the belief that efficiency, immediate practical usefulness and marketplace triumph are the best measures of a university's success.Kirp, David L. is the author of 'Shakespeare, Einstein, and the Bottom Line The Marketing of Higher Education' with ISBN 9780674011465 and ISBN 0674011465.

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