Services Marketing: Operation, Management, and Strategy

Services Marketing: Operation, Management, and Strategy
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  • ISBN-13: 9781592600472
  • ISBN: 1592600476
  • Edition: 2
  • Publication Date: 2003
  • Publisher: Atomic Dog


David L. Kurtz, Kenneth E. Clow


Operating a service is very different from operating a manufacturing plant or a retail store. Marketing a service also requires a different approach than the marketing of tennis shoes, cola drinks, or a sporting good store. Services Marketing provides the information and develops the skills necessary to understand and take advantage of that unique skill.David L. Kurtz is the author of 'Services Marketing: Operation, Management, and Strategy', published 2003 under ISBN 9781592600472 and ISBN 1592600476.

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