135220
9781592600472
Services Marketing: Operation, Management, and Strategy
by David L. Kurtz, Kenneth E. Clow
Out of Stock
The item you're looking for is currently unavailable.
Product details
- ISBN-13: 9781592600472
- ISBN: 1592600476
- Edition: 2
- Publication Date: 2003
- Publisher: Atomic Dog
AUTHOR
SUMMARY
Operating a service is very different from operating a manufacturing plant or a retail store. Marketing a service also requires a different approach than the marketing of tennis shoes, cola drinks, or a sporting good store. Services Marketing provides the information and develops the skills necessary to understand and take advantage of that unique skill.David L. Kurtz is the author of 'Services Marketing: Operation, Management, and Strategy', published 2003 under ISBN 9781592600472 and ISBN 1592600476.
[read more]
The ValoreBooks Guarantee
With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.
