Comments:ALTERNATE EDITION: This is an Instructors Edition Book. May have highlighting/Writing and/or tape/stickers on the cover. Regardless of the book title, CD/DVD/Access Codes or Supplemental Materials are not guaranteed. Content is the same as the Student Edition, however it may have instructor notes and answers.
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Edition: 6th Revised edition
Publication Date: 2012
Publisher: McGraw Hill Higher Education
Mary Jo Bitner, Dwayne D. Gremler, Valarie A. Zeithaml
Mary Jo Bitner is the author of 'Services Marketing', published 2012 under ISBN 9780071086967 and ISBN 007108696X.