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Publication Date: 2008
Publisher: McGraw-Hill Companies, The
Zeithaml, Valarie, Bitner, Mary Jo, Gremler, Dwayne D.
This fifth edition recognizes that services present special challenges that must be identified and addressed in real circumstances. The text aims to develop strong customer relationships through quality service. It also focuses on knowledge needed to implement service strategies for competitive advantage across industries.Zeithaml, Valarie is the author of 'Services Marketing', published 2008 under ISBN 9780073380933 and ISBN 0073380938.