6104503

9780073380933

Services Marketing

Services Marketing
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  • Comments: ALTERNATE EDITION: 100% brand new international ed. (Paperback) **Different ISBN and Cover design but offer same content ~ paper quality ~ in English as that of domestic US edition** (our book is PREMIUM-GRADE not low cost Indian Version) Ship out next business day via USPS priority mail (CA.) or DHL/UPS express (Thailand) ** Ship within 36 hrs. (Received a tracking No# in 2 biz days ~ Choose Priority shipping ~ Received book within 2-4 business days * No P.O.Box/APO address* ** Pr

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  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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  • ISBN-13: 9780073380933
  • ISBN: 0073380938
  • Edition: 5
  • Publication Date: 2008
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Zeithaml, Valarie, Bitner, Mary Jo, Gremler, Dwayne D.

SUMMARY

This fifth edition recognizes that services present special challenges that must be identified and addressed in real circumstances. The text aims to develop strong customer relationships through quality service. It also focuses on knowledge needed to implement service strategies for competitive advantage across industries.Zeithaml, Valarie is the author of 'Services Marketing', published 2008 under ISBN 9780073380933 and ISBN 0073380938.

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