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Publication Date: 2004
David L Loudon, Robert E Stevens, Jerold Hall, Bob Kimball
Bob Kimball is Professor of Marketing at the University of West Florida in Pensacola, where he teaches Marketing Fundamentals, Professional Selling, and Sales Management.David L Loudon is the author of 'Selling in the New World of Business', published 2004 under ISBN 9780789022721 and ISBN 0789022729.
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