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9780073229409

Selling Building Partnerships

Selling Building Partnerships
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  • ISBN-13: 9780073229409
  • ISBN: 0073229407
  • Publication Date: 2005
  • Publisher: McGraw-Hill College

AUTHOR

Weitz, Barton A., Castleberry, Stephen B., Tanner, John F.

SUMMARY

Selling: Building Partnerships, 6/e, by Weitz, Castleberry, and Tanner is the first text to integrate the partnerships/relationship theme in the selling course. It presents selling theories and skills and encourages the students to practice applying them. Students will be presented with situations that occur in the field. This content will dovetail nicely into the training they receive from companies they go to work for.Weitz, Barton A. is the author of 'Selling Building Partnerships', published 2005 under ISBN 9780073229409 and ISBN 0073229407.

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