Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.
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Publisher: Wiley & Sons, Incorporated, John
Lumley, James E.
Persuasive Direct Mail Campaigns. Understanding Response Psychology of Direct Mail Recipients. Structuring the Offer. Coordinating Copy and Design to Gain Readership. Using Benefits When Writing Direct Mail Copy. Basic Copywriting Strategies. Powerful Copywriting Techniques for Direct Mail Letters. Designing and Laying Out the Direct Mail Letter. Writing Compelling Headlines and Copy for Brochures. Designing and Laying Out the Direct Mail Brochure. Getting Action with Creative Response Techniques. Success with Self-Mailing Brochures and Card Decks. Copy Strategy for Catalogs. Creative Design for Catalogs. Finding and Selecting Productive Mailing Lists. Basic Testing: Predicting Profits. Testing Shows How Much to Spend to Get Buyers. Determining the Present Worth of Future Customers. Advanced Testing: Predicting Long-term Profits. Extracting Maximum Profit from Mailings.Lumley, James E. is the author of 'Sell It by Mail: Making Your Product the One They Buy - James E. A. Lumley - Hardcover' with ISBN 9780471879084 and ISBN 0471879088.
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Book condition guidelines
New (perfect condition)
Pages are clean and are not marked by notes, highlighting or fold.
Like new (excellent condition)
Pages are clean and are not marked by notes, highlighting or folds.
Very good (good condition)
Pages are intact and may have minimal notes and/or highlighting or folds.
Good (clean condition)
All pages and the cover is intact. The spine may show signs of wear. Pages include notes and/or highlighting.
Acceptable (readable condition)
All pages and the cover is intact. Pages include considerable notes in pen or highlighter, but the text is not obscured.
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