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9780471879084

Sell It by Mail: Making Your Product the One They Buy - James E. A. Lumley - Hardcover
Sell It by Mail: Making Your Product the One They Buy - James E. A. Lumley - Hardcover
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  • ISBN-13: 9780471879084
  • ISBN: 0471879088
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Lumley, James E.

SUMMARY

Persuasive Direct Mail Campaigns. Understanding Response Psychology of Direct Mail Recipients. Structuring the Offer. Coordinating Copy and Design to Gain Readership. Using Benefits When Writing Direct Mail Copy. Basic Copywriting Strategies. Powerful Copywriting Techniques for Direct Mail Letters. Designing and Laying Out the Direct Mail Letter. Writing Compelling Headlines and Copy for Brochures. Designing and Laying Out the Direct Mail Brochure. Getting Action with Creative Response Techniques. Success with Self-Mailing Brochures and Card Decks. Copy Strategy for Catalogs. Creative Design for Catalogs. Finding and Selecting Productive Mailing Lists. Basic Testing: Predicting Profits. Testing Shows How Much to Spend to Get Buyers. Determining the Present Worth of Future Customers. Advanced Testing: Predicting Long-term Profits. Extracting Maximum Profit from Mailings.Lumley, James E. is the author of 'Sell It by Mail: Making Your Product the One They Buy - James E. A. Lumley - Hardcover' with ISBN 9780471879084 and ISBN 0471879088.

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