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9780073534251

Seeing Is Believing An Introduction to Visual Communication

Seeing Is Believing An Introduction to Visual Communication
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  • Condition: Very Good
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  • Comments: Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s).

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  • ISBN-13: 9780073534251
  • ISBN: 0073534250
  • Edition: 3
  • Publication Date: 2007
  • Publisher: McGraw-Hill College

AUTHOR

Berger, Arthur Asa

SUMMARY

"Seeing is Believing" uses semiotic and psychoanalytic concepts to help readers gain an understanding of the way we find meaning in visual phenomena and the way our minds process images. These concepts are presented in a readable, entertaining style, and abundant images, many of them new, including numerous drawings by the author, are offered to show how the principles discussed in the book have been applied.Berger, Arthur Asa is the author of 'Seeing Is Believing An Introduction to Visual Communication', published 2007 under ISBN 9780073534251 and ISBN 0073534250.

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