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9780761920274

Scaling Procedures: Issues and Applications
Scaling Procedures: Issues and Applications
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  • ISBN-13: 9780761920274
  • ISBN: 0761920277
  • Edition: 1
  • Publication Date: 2003
  • Publisher: SAGE Publications, Inc

AUTHOR

Richard G. Netemeyer, Subhash Sharma, William O. Bearden

SUMMARY

'Scaling Procedures for Self-Report Measures in the Social Sciences' examines the issues involved in developing and validating multi-item self-report scales of latent constructs.Richard G. Netemeyer is the author of 'Scaling Procedures: Issues and Applications', published 2003 under ISBN 9780761920274 and ISBN 0761920277.

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