Name: Sales Promotion and Direct Marketing Law: A Practical Guide
Author: Circis, Philip
ISBN: 9781845924560

by Circis, Philip

Sales Promotion and Direct Marketing Law: A Practical Guide

by Circis, Philip

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ISBN-13: 9781845924560
ISBN: 1845924568
Edition: 5
Publisher: Bloomsbury Publishing Plc

AUTHOR

Circis, Philip

SUMMARY

The book offers comprehensive advice on the law relating to sales promotion and direct marketing. this fifth edition includes coverage of the importantimplications of the Gambling Act 2005, which has had a profound effect on the legal framework of prize promotion and direct marketing and gives advice on other key issues such as the laws on price claims, intellectual property issues, running promotions in Europe and data protection issues.Circis, Philip is the author of 'Sales Promotion and Direct Marketing Law: A Practical Guide' with ISBN 9781845924560 and ISBN 1845924568.

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