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9780887309953

Rules for Revolutionaries The Capitalist Manifesto for Creating and Marketing New Products and Services

Rules for Revolutionaries The Capitalist Manifesto for Creating and Marketing New Products and Services
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  • ISBN-13: 9780887309953
  • ISBN: 088730995X
  • Publication Date: 2000
  • Publisher: HarperCollins Publishers

AUTHOR

Kawasaki, Guy, Moreno, Michele

SUMMARY

"Kawasaki is particularly good at translating commonsense ideas into an action plan for entrepreneurs....[Kawasaki] chestnuts in RULES FOR REVOLUTIONARIES will be of little use to voracious readers of books about marketing and entrepreneurial strategies. But for those seeking a starting point, Kawasaki's entertaining feat of aggregation could be a helpful tutorial."Kawasaki, Guy is the author of 'Rules for Revolutionaries The Capitalist Manifesto for Creating and Marketing New Products and Services', published 2000 under ISBN 9780887309953 and ISBN 088730995X.

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