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9780521023788

Rowntree And the Marketing Revolution, 1862 -1969

Rowntree And the Marketing Revolution, 1862 -1969
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Product details

  • ISBN-13: 9780521023788
  • ISBN: 0521023785
  • Publication Date: 2007
  • Publisher: Cambridge University Press

AUTHOR

Fitzgerald, Robert

SUMMARY

A business history of Rowntree, the confectionery manufacturer, this text reveals the importance of marketing to the company's success, and makes a substantial contribution to our understanding of marketing and mass consumption in economic development.Fitzgerald, Robert is the author of 'Rowntree And the Marketing Revolution, 1862 -1969 ', published 2007 under ISBN 9780521023788 and ISBN 0521023785.

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