1518903

9780963645708

Roads to Be Taken The Intellectual Odyssey of Charles H. Sandage

Roads to Be Taken The Intellectual Odyssey of Charles H. Sandage
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  • Condition: Good
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  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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  • ISBN-13: 9780963645708
  • ISBN: 0963645706
  • Publisher: Graceland College, Center for the Study of Free Enterprise & Ent

AUTHOR

Sandage, Charles H., Barban, Arnold M., Sandage, Elizabeth

SUMMARY

Autobiography of the Father of Advertising Education, an education entrepreneur in applied economics, business, marketing, & advertising. Elected to Advertising Hall of Fame. His unique & powerful definition of the function of advertising & research procedures he originated to measure consumer needs & wants make this autobiography a manual to guide students & young entrepreneurs. "...an intellectual odyssey of extraordinary proportions indeed..."--Ad Age. "...ROADS TO BE TAKEN is excellent reading for all kinds of people..."--News-Gazette. Graceland College for the Study of Free Enterprise & Entrepreneurship, Lamoni, IA 50149.Sandage, Charles H. is the author of 'Roads to Be Taken The Intellectual Odyssey of Charles H. Sandage' with ISBN 9780963645708 and ISBN 0963645706.

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