Autobiography of the Father of Advertising Education, an education entrepreneur in applied economics, business, marketing, & advertising. Elected to Advertising Hall of Fame. His unique & powerful definition of the function of advertising & research procedures he originated to measure consumer needs & wants make this autobiography a manual to guide students & young entrepreneurs. "...an intellectual odyssey of extraordinary proportions indeed..."--Ad Age. "...ROADS TO BE TAKEN is excellent reading for all kinds of people..."--News-Gazette. Graceland College for the Study of Free Enterprise & Entrepreneurship, Lamoni, IA 50149.Sandage, Charles H. is the author of 'Roads to Be Taken The Intellectual Odyssey of Charles H. Sandage' with ISBN 9780963645708 and ISBN 0963645706.