RHETORICAL THEORY: AN INTRODUCTION presents to undergraduate students a survey of classical and contemporary approaches to rhetorical theory. An engaging and accessible narrative accompanied by numerous relevant examples brings the theory and practice of rhetoric to life for students. Readers are encouraged to reflect on their own uses of rhetoric as they encounter the leading rhetorical theorists, from the past and today. Chapters on Media and Cultural Studies make this book unique among its competitors. Additionally, RHETORICAL THEORY: AN INTRODUCTION offers a topical, rather than chronological view of rhetoric, helping students see similarities, differences, and relationships between various rhetorical theories. Brief and accessible, RHETORICAL THEORY: AN INTRODUCTION offers students an exciting introduction to the theory and practice of rhetoric.Borchers, Timothy A. is the author of 'Rhetorical Theory Infotrac An Introduction', published 2005 under ISBN 9780534639181 and ISBN 0534639186.