5860569
9780131885899
Revenue Management
by Tranter, Kimberly A., Stuart-Hill, Trevor, Parker, Juston
About this item
- Condition: Good
- Provider: IndianaBookCompany Contact
- Provider Rating: 89%
- Ships From: Marion, IN
- Shipping: Standard, Expedited
- Comments: Ships same or next business day with delivery confirmation. Good condition. May or may not contain highlighting. Expedited shipping available.
About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 74%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780131885899
- ISBN: 0131885898
- Publication Date: 2008
- Publisher: Prentice Hall
AUTHOR
SUMMARY
Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.Tranter, Kimberly A. is the author of 'Revenue Management', published 2008 under ISBN 9780131885899 and ISBN 0131885898.
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