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1508497

9780826459718

Revenue Management and Pricing Case Studies and Applications

Revenue Management and Pricing Case Studies and Applications

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Product details

  • ISBN-13: 9780826459718
  • ISBN: 0826459714
  • Publisher: Continuum International Publishing Group, Limited

AUTHOR

Yeoman, Ian, McMahon-Beattie, Una

SUMMARY

Revenue management is the process of allocating the right inventory to the right kind of customer at the right price to maximise revenue. It applies particularly to the service sector. Covering numerous industries, these case studies demonstrate a variety of scenarios, problems and solutions.Yeoman, Ian is the author of 'Revenue Management and Pricing Case Studies and Applications' with ISBN 9780826459718 and ISBN 0826459714.

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