20915983
9781563672293
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This overview introduces the reader to retailing as it exists at the outset of the twenty-first century and examines trends that suggest future directions for this ever-changing industry. Illustrated and full of attention-grabbing features, the text highlights issues and opportunities of importance to students who are considering careers in retailing.Diamond, Jay is the author of 'Retailing in the New Millennium' with ISBN 9781563672293 and ISBN 1563672294.
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