4010000

9780023705212

Retailing

Retailing

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  • ISBN-13: 9780023705212
  • ISBN: 0023705213
  • Edition: 4
  • Publisher: Prentice Hall PTR

AUTHOR

Lewison, Dale M.

SUMMARY

To keep pace with the dynamic retail marketplace, Retailing, 6th edition has been revised and updated with respect to new retailing formats, emerging retail trends, current retail practices, and innovative retail strategies. The revision examines the most contemporary issues, explores many of the more challenging problems, and investigates the myriad of changes that retailers must struggle with as they enter the twenty-first century.Lewison, Dale M. is the author of 'Retailing' with ISBN 9780023705212 and ISBN 0023705213.

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