4213636
9780023086410
Retail Management: A Strategic Approach - Barry Berman - Hardcover - REV
by Berman, Barry, Evans, Joel R.
About this item
- Condition: New
- Provider: Ergodebooks Contact
- Provider Rating: 82%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Buy with confidence. Excellent Customer Service & Return policy.
About this item
- Condition: Good
- Provider: Ergodebooks Contact
- Provider Rating: 82%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Buy with confidence. Excellent Customer Service & Return policy.
Product details
- ISBN-13: 9780023086410
- ISBN: 0023086416
- Edition: 4
- Publisher: Prentice Hall PTR
AUTHOR
SUMMARY
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.Berman, Barry is the author of 'Retail Management: A Strategic Approach - Barry Berman - Hardcover - REV' with ISBN 9780023086410 and ISBN 0023086416.
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