143529

9780023300295

Retail Fashion Promotion and Advertising

Retail Fashion Promotion and Advertising
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  • ISBN-13: 9780023300295
  • ISBN: 0023300299
  • Publication Date: 1991
  • Publisher: Prentice Hall PTR

AUTHOR

Drake, Mary F., Spoone, Janice, Greenwald, Herbert

SUMMARY

Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.Drake, Mary F. is the author of 'Retail Fashion Promotion and Advertising', published 1991 under ISBN 9780023300295 and ISBN 0023300299.

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