Rick Segel, CSP (Certified Speaking Professional), seasoned retailer of 25 years, owned one of New England's most successful independent woman's specialty stores. He's currently a contributing writer for numerous national and international publications, a founding member of the Retail Advisory Council for Johnson and Wales University, and the online marketing expert for Staples.com. Rick is the director of retail training for the Retail Association of Massachusetts and is currently serving on the boards of directors for five corporations and associations. Rick earned his CSP, the highest earned designation from the National Speakers Association, making him part of an elite group of less than 8 percent of the total membership. Rick is a past president of the New England Speakers Association and one of the most awarded speakers in New England. He has been a featured speaker in 43 states, on three continents, and has delivered over 1400 presentations. Rick is always one of the highest rated speakers at the conferences where he speaks. Rick has authored five audio programs and two training videos (Stop Losing Retail Sales and Soft Suggestive Selling). He has written three other books: Laugh and Get Rich, published by Specific House, an insightful look at our entertainment-based society and how it affects the way we do business; Driving Traffic To Your Retail Business, published by Inc. Business Publishing; and Romancing the Customer due out in September 2001. Rick has appeared on over 100 radio and TV shows and he recently represented the retail community on an episode of the Sally Jessy Raphael Show titled "Buy It, Wear It, and Return It." Rick's clients include McDonald's, Dillard's, Bentley Luggage, Gulf, Texaco, Shell Oil, Dunkin' Donuts, National Retail Federation, The New South Wales Economic Development Council in Australia, Yurekli Seminar Company in Turkey, San Francisco International Gift Fair, California Association of Nurserymen, Dallas Market Center, America's Mart in Atlanta, Ross Park Mall, Jewelers of America, the US Postal Service, National Main Street, Iowa Department of Tourism, The Plaza at King of Prussia, Golf Retailer, Hobby Industries of America, and hundreds of smaller businesses around the world. Rick is one of the highest rated retail speakers in the world today. His upbeat "laugh and learn" anecdotal style makes him a crowd pleaser wherever he goes. Rick's services include: * Writing, developing, and delivering customized training to all levels of retailers. * Keynote presentations that educate, entertain, and motivate. * After-dinner presentations that are fun and light but deliver a message that inspires. * One-on-one coaching and teleclasses. Rick would be delighted to speak at your next meeting, conference, or convention. For more information on keynote presentations, training, or consulting, contact Rick Segel at: Rick Segel and Associates, One Wheatland Street, Burlington, MA 01803; phone 781-272-9995; fax 781-272-9996; e-mail ricksegel.com; Web site www.ricksegel.com.Segel, Rick is the author of 'Retail Business Kit for Dummies' with ISBN 9780764553813 and ISBN 076455381X.