Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations)

Fergusons book is an interesting mix of theoretical and methodical themes related to the use of public opinion research in organizations. . . . The central focus seems to be to acquaint the reader with the most important theoretical and research technical aspects of public opinion research. . . . The book provides professional communication workers and students from business schools a simple introduction to issues of public opinion research.Sherry Devereaux Ferguson is the author of 'Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations)', published 2000 under ISBN 9780761915300 and ISBN 0761915303.