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9780750648394

Relationship Marketing Creating Stakeholder Value

Relationship Marketing Creating Stakeholder Value
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  • ISBN-13: 9780750648394
  • ISBN: 0750648392
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Christopher, Martin, Ballantyne, David, Payne, Adrian

SUMMARY

The authors of this text continue to develop their widely known and admired philosophy of relationship marketing. It covers all the stakeholder markets, employees, suppliers, influencers, customers and consumers, in which this relationship is critical.Christopher, Martin is the author of 'Relationship Marketing Creating Stakeholder Value' with ISBN 9780750648394 and ISBN 0750648392.

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