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9780240807874

Record Label Marketing

Record Label Marketing
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  • ISBN-13: 9780240807874
  • ISBN: 0240807871
  • Publication Date: 2005
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Macy, Amy, Allen, Paul, Hutchison, Thomas W.

SUMMARY

Provides in-depth information on corporate marketing processes, combining marketing theory with the 'how to' practiced in marketing war rooms. This book is illustrated with figures, tables, graphs, and glossaries. It is for professionals and students, and also offers a useful overview of the music industry.Macy, Amy is the author of 'Record Label Marketing ', published 2005 under ISBN 9780240807874 and ISBN 0240807871.

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