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9780765615459

Readings in Advertising, Society, and Consumer Culture

Readings in Advertising, Society, and Consumer Culture
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Product details

  • ISBN-13: 9780765615459
  • ISBN: 0765615452
  • Publisher: Sharpe, M.e., Inc.

AUTHOR

Hovland, Roxanne, Wolburg, Joyce, Haley, Eric

SUMMARY

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture, as well as the social and ethical concerns that evolve around advertising in that culture.Hovland, Roxanne is the author of 'Readings in Advertising, Society, and Consumer Culture' with ISBN 9780765615459 and ISBN 0765615452.

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