Quicksilver Companies: The Battle for the Online Consumer

The most difficult but most exciting aspect of online business is that there are no rules. Everyone has a business plan, but the real secret is being able to re-write it and change shape, again and again, as you interact with your customers. The victors in the online battle are those that can provide instant gratification, by anticipating their customers' needs and by being flexible enough to remain one step ahead. These are theQuicksilverCompaniesand this book is about them. As the creator of the BBC online site and advisor to businesses such asThe Financial Times, SkyDigital, BP, Amoco, and others, Alan Griffiths has been at the frontline of online business for several years. In this book he provides the reader with practical advice on how to make the great ideas in the e-business books work in practice and real-life stories to show how to avoid the pitfalls.Alan Griffiths is the author of 'Quicksilver Companies: The Battle for the Online Consumer', published 2001 under ISBN 9780333960288 and ISBN 0333960289.