Qualitative Methods in Business Research (Introducing Qualitative Methods series)

Qualitative Methods in Business Research (Introducing Qualitative Methods series)
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  • Condition: Good
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  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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  • ISBN-13: 9781412903172
  • ISBN: 1412903173
  • Publication Date: 2008
  • Publisher: SAGE Publications Ltd


Anne Kovalainen, P Eriksson


Covering all the major qualitative approaches in business studies, this practical, how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting.Anne Kovalainen is the author of 'Qualitative Methods in Business Research (Introducing Qualitative Methods series)', published 2008 under ISBN 9781412903172 and ISBN 1412903173.

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