Purposeful Speaking Arthur Koch, MilwaukeeArea Technical College ISBN 10: 0205532314 Purposeful Speaking is a 4-color version of Kochs popular introduction to public speaking text, known for its intentionally-brief, nuts and bolts approach. Considered the best of the brief books available in the market, Purposeful Speaking has been praised for its simplicity and practical, step-by-step approach to developing and delivering effective speeches. The book continues to offer a clear, concise approach to the speechmaking process, allowing students to concentrate on the preparation, practice and presentation of their speeches without getting bogged down in theoretical discussions. This version continues to provide a briefer, lower-cost alternative to traditional books, while offering an enhanced full-color design and expanded pedagogy, including all-new chapter reviews, exercises, running glossary and Working with the Web boxes. Full-color design with all new photographs and figures, including new samples of effective visual aids. All new pedagogy, including chapter outlines, boldface key terms, marginal glossary, chapter review summaries, exercises, Checklist for Success boxes, and Internet resource boxes. New MySpeechKit, found at www.myspeechkit.com , offers students technology resources to complement every chapter, including study questions, video clips, and activities (access code required). New Working with the Web boxes in each chapter provide current online web sites and other resources to give students a starting point for finding speech topics and researching and gathering material to develop their speeches. New appendices after the Informative and Persuasive speaking chapters provide sample speech topics to facilitate brainstorming about possible subjects. Sample speeches and outlines provide useful examples to illustrate the principles discussed in the book. Sample Speech Assignments at the end of each chapter encourage students to put the chapter concepts into practice and emphasize effective delivery.Arthur Koch is the author of 'Purposeful Speaking', published 2007 under ISBN 9780205532315 and ISBN 0205532314.