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Edition: 2 Sub
Publication Date: 2001
Publisher: Barron's Educational Series
Marilyn Pincus, Dorothy I. Doty
Aimed at those managing small-to-medium-size businesses, this text provides information and advice in areas such as getting publicity for a business or its product, creating mailing lists, writing press releases, and understanding the media.Marilyn Pincus is the author of 'Publicity and Public Relations (Barron's Business Library)', published 2001 under ISBN 9780764114014 and ISBN 0764114018.
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