Public Speaking: Strategies for Success, 5/e David Zarefsky, Northwestern University ISBN 10: 0205504051 ISBN 13: 9780205504053 Public Speaking: Strategies for Success, Fifth Editionproposes that at all stages of the public speaking process, students learn how to develop and apply strategies to speaking situations they encounter throughout their lives. David Zarefsky, one of today's leading scholars in speech communication, encourages students to think through and about the public speaking process. Zarefsky urges students to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful. New to This Edition: Expanded coverage of outlining in Chapter 10 with new examples and organization aids in this area often cited as a common struggle for students. Chapter openers have been expanded to include not only a list of objectives for each chapter, but also an opening quotation and an outline, allowing students and instructors to have a quick overview of the material to follow. An increased focus on ethics in public speaking throughout the text and in a new boxed feature called A Question of Ethics, which highlights ethical issues students may want to consider as they prepare their own speeches or listen to the speeches of others. Chapter 13 and the Using the Internet features in each chapter have been carefully updated to reflect the ever-increasing role of information technology. Special attention is paid to the critical notion of evaluating material available on the Internet. A thoroughly updated photo program gives students a variety of illustrated examples in which to see others both professional and non-professional offering public presentations. TECHNOLOGY ADVANTAGE MySpeechLab is a state-of-the-art, interactive and instructive solution for introductory public speaking. Designed to be used as a supplement to a traditional lecture course, or to completely administer an online course, MySpeechLab combines an E-book, multimedia, video clips, speech preparation activities, research support, tests and quizzes to completely engage students. Reviewer Quotes: This text provides a detailed foundation and guide to public speaking for real students that neither patronizes them nor skimps on the quality of the material presented here. This is a text students will want to keep with them and refer to often. Prof. Elizabeth R. Alcock, Bristol Community College (MA)Zarefsky, David is the author of 'Public Speaking Strategies for Success', published 2007 under ISBN 9780205504053 and ISBN 0205504051.