190247

9780534612962

Public Relations Writing With Infotrac Form and Style

Public Relations Writing With Infotrac Form and Style
$1.64
$3.95 Shipping
List Price
$99.95
Discount
98% Off
You Save
$98.31

  • Condition: New
  • Provider: YourOnlineBookstore Contact
  • Provider Rating:
    88%
  • Ships From: Houston, TX
  • Shipping: Standard, Expedited

   30-day money back guarantee
$0.51
$3.95 Shipping
List Price
$99.95
Discount
99% Off
You Save
$99.44

  • Condition: Very Good
  • Provider: HippoBooks Contact
  • Provider Rating:
    85%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s).

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780534612962
  • ISBN: 0534612962
  • Edition: 7
  • Publication Date: 2004
  • Publisher: Wadsworth

AUTHOR

Newsom, Doug, Haynes, Jim

SUMMARY

PUBLIC RELATIONS WRITING: FORM AND STYLE offers the practical approach one would expect to find in a trade book, but uses the principles and theories of public relations to give students what they need to write with understanding and purpose. Part One provides the background for all public relations writing tasks by explaining how this kind of writing is unique and by exploring the legal and ethical obligations. Part Two is the writing principles section, which covers both style and techniques. Part Three begins with basic public relations writing assignments that students are likely to be exposed to early in their jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Part Four covers writing for mass media. Much of this section has changed to reflect the impact of technology on media. Part Five covers more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports. The chapter on crisis communication now includes the planning process that can be used to handle campaigns and crises.Newsom, Doug is the author of 'Public Relations Writing With Infotrac Form and Style', published 2004 under ISBN 9780534612962 and ISBN 0534612962.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, 30-day no-questions-asked return policy, and our price match guarantee, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.