Public Relations Strategies and Tactics

Public Relations Strategies and Tactics
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  • Condition: Good
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  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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  • ISBN-13: 9780205404537
  • ISBN: 0205404537
  • Publication Date: 0014
  • Publisher: Allyn & Bacon, Incorporated


Wilcox, Dennis L., Cameron, Glen T., Ault, Phillip


Public Relations: Strategies and Tactics,Study Edition 7/eDennis L. Wilcox, San Jose State University Glen T. Cameron, Missouri School of Journalism Phillip H. Ault, South Bend Tribune Warren K. Agee, University of GeorgiaContaining the same engaging and effective features that have madePublic Relations: Strategies and Tacticssuch a success, the Study Edition offers an additional bonus: perforated Practice Tests atno extra costto students. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. If instructors prefer to give students the option of checking their own results, they can package the Study Edition with our Practice Test Solutions Manual for FREE. Also included FREE with this option is our Tutor Center Access Card to provide students with extra study support from our qualified Tutor Center professionals by phone, fax, email, and the Internet. With either ordering option, students get a valuable and effective study system not found in other books!Using real-life case studies,Public Relations: Strategies and Tacticshelps students better understand the basic concepts, strategies, and tactics practiced in public relations today. The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Special Features of the Study Edition Practice Tests at the end of the book--over 20 multiple choice questions per chapter--give students the chance to gauge their knowledge about the material in the text and to prepare for exams. These test questions are a fresh source of study and testing material. Practice Tests are on perforated paper, so students can tear them out and hand them in to instructors--perfect for students whose instructors use the practice tests as actual tests or assignments that are submitted for a grade. Access to theTutor Centeris included FREE with the Practice Test Solutions Manual when instructors order the valuepack option. After activating the access card, students can fax, call, or email our qualified professionals for live advice and tutoring on subjects covered in the text.Wilcox, Dennis L. is the author of 'Public Relations Strategies and Tactics', published 0014 under ISBN 9780205404537 and ISBN 0205404537.

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