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9781412914178

Public Relations Online Lasting Concepts for Changing Media
Public Relations Online Lasting Concepts for Changing Media
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  • ISBN-13: 9781412914178
  • ISBN: 1412914175
  • Publication Date: 2006
  • Publisher: Sage Pubns

AUTHOR

Kelleher, Tom

SUMMARY

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.Kelleher, Tom is the author of 'Public Relations Online Lasting Concepts for Changing Media', published 2006 under ISBN 9781412914178 and ISBN 1412914175.

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