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9780814471524

Public Relations on the Net Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!

Public Relations on the Net Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!
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  • ISBN-13: 9780814471524
  • ISBN: 0814471528
  • Edition: 2
  • Publication Date: 2002
  • Publisher: Amacom

AUTHOR

Holtz, Shel

SUMMARY

With an emphasis on how to measure results when using the Internet to improve the performance of PR initiatives, this guide offers strategic advice and detailed, step-by-step tactics. The author cites numerous successful case studies.Holtz, Shel is the author of 'Public Relations on the Net Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!', published 2002 under ISBN 9780814471524 and ISBN 0814471528.

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