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9781556481437

Public Relations in Health Care A Guide for Professionals

Public Relations in Health Care A Guide for Professionals
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Product details

  • ISBN-13: 9781556481437
  • ISBN: 1556481438
  • Edition: 2
  • Publication Date: 1995
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Lewton, Kathleen Larey

SUMMARY

This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care organization.Lewton, Kathleen Larey is the author of 'Public Relations in Health Care A Guide for Professionals', published 1995 under ISBN 9781556481437 and ISBN 1556481438.

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