Public Relations Campaign Strategies Planning for Implementation

Kendall's how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. "Public Relations Campaign Strategies, 2nd Edition "emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.Kendall, Robert is the author of 'Public Relations Campaign Strategies Planning for Implementation', published 1997 under ISBN 9780673996923 and ISBN 0673996921.