1453398

9780275929114

Public Relations and Community: A Reconstructed Theory

Public Relations and Community: A Reconstructed Theory
$71.90
$3.95 Shipping
List Price
$97.95
Discount
26% Off
You Save
$26.05

  • Condition: New
  • Provider: LightningBooks Contact
  • Provider Rating:
    84%
  • Ships From: Multiple Locations
  • Shipping: Standard, Expedited (tracking available)
  • Comments: Fast shipping! All orders include delivery confirmation.

   30-day money back guarantee
$2.57
$3.95 Shipping
List Price
$97.95
Discount
97% Off
You Save
$95.38

  • Condition: Very Good
  • Provider: BETTERWORLDBOOKSWEST Contact
  • Provider Rating:
    84%
  • Ships From: Mishawaka, IN
  • Shipping: Standard, Expedited
  • Comments: Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780275929114
  • ISBN: 0275929116
  • Publication Date: 1988
  • Publisher: Praeger

AUTHOR

Kenneth Starck, Dean Kruckeberg

SUMMARY

Public relations is commonly viewed as using "persuasive communications" to achieve a client's vested goal. Kruckeberg and Starck challenge this oversimplified approach, asserting that public relations is a complex, multi-flow process that should--and can--affect society as a whole. In Part I, they examine critically the historical definition and practice of public relations, outlining the shortcomings of this narrow approach. Part II explores how the "community" itself has changed. Such issues as the shift from rural to urban life and the attempt to regain a sense of community are discussed. Part III attempts to reconcile the authors' new notion of public relations and community through an in-depth case-study. The results lead the authors to conclude that only if public relations is practiced as an active attempt to build a sense of community can it become a full partner in the communications milieu.Kenneth Starck is the author of 'Public Relations and Community: A Reconstructed Theory', published 1988 under ISBN 9780275929114 and ISBN 0275929116.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, 30-day no-questions-asked return policy, and our price match guarantee, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.