Public Opinion

Public Opinion
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  • ISBN-13: 9780813341729
  • ISBN: 0813341728
  • Edition: 2
  • Publication Date: 2004
  • Publisher: Perseus Books


Glynn, Carroll, Herbst, Susan, O'Keefe, Garrett


This is a survey text for undergraduate courses which examines the history, meaning and mechanics of public opinion and its use in communicating with and persuading the public. The authors discuss the 5 major theories for understanding public opinion.Glynn, Carroll is the author of 'Public Opinion', published 2004 under ISBN 9780813341729 and ISBN 0813341728.

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