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9780814318928

Public Image of Henry Ford An American Folk Hero and His Company

Public Image of Henry Ford An American Folk Hero and His Company
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  • ISBN-13: 9780814318928
  • ISBN: 0814318924
  • Publisher: Wayne State University Press

AUTHOR

Lewis, David Lanier

SUMMARY

This book is a portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.Lewis, David Lanier is the author of 'Public Image of Henry Ford An American Folk Hero and His Company' with ISBN 9780814318928 and ISBN 0814318924.

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