Discover where learning comes to life... MyPsychLabMyPsychLabis an exciting new learning and teaching tool designed to increase student success in the classroom, and quickly and easily give instructors access to every imaginable resource needed to teach and administer an introductory psychology course--all housed in one rich site.MyPsychLabwill help students learn, and will save instructors time! And, it's easy to use...Learning in Context For Students! MyPsychLabis built on the strength of learning in context. Students actually use the e-book--in exactly the same layout as the printed version--to launch multimedia resources such as animations, video clips, audio explanations, and activities, and profiles of prominent psychologists.Bring Learning to Life with Simulations! Visual learning enhances test scores; students will test better after not only reading about psychological material, but actually seeing the concept come to life with the help of multimedia. At the center ofMyPsychLabare highly interactive simulations that let students experience psychological phenomena for themselves, which include visual illusions, cognitive maps, memory retrieval, concept formation using prototypes, and more.Know what to you need to study! MyPsychLabprovides students with multiple structured testing and quizzing opportunities within each chapter to reinforce concepts presented. Results from these assessments then generate an Individualized Study Plan, which allows students to pinpoint exactly where additional study and review is needed.Additional help always available! Do students still need additional assistance studying and completing assignments?MyPsychLabalso offers students access to The Tutor Center, a free, one on one tutoring service during afternoon and evening hours, and Research Navigator, Pearson Education's online database of academic journals.And,MyPsychLabis easy to use! MyPsychLabis a turn-key solution; instructors can spend as much or as little time as they'd like customizing their course; our content is pre-loaded and ready to use. All instructor resources are aggregated in one easy to navigate place, available 24/7. With the click of a mouse, professors have access to the test item file, class grade book, PowerPoint lectures, lecture outlines, and more!To discover where learning comes to life, log on towww.mypsychlab.com, and begin exploring the many features ofMyPsychLabtoday!Gerrig, Richard J. is the author of 'Psychology and Life', published 2004 under ISBN 9780205417995 and ISBN 020541799X.