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9780803961203
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Nationally respected educator, lecturer, and author, Carolyn Warner, shares the latest field-tested communication strategies to help promote your school, increase public confidence, and improve internal communications. This book includes forms, handouts, and checklists from National Principals of the Year for principals and administrators to emulate and reproduce. This new second edition includes: The communication process and dealing with perceptions A step-by-step guide to developing a marketing plan Involving parents in the school and understanding the changing demographics New techniques for improving staff and student communication Building media relations for the novice Creating a school crisis teamWarner, Carolyn is the author of 'Promoting Your School Going Beyond Pr' with ISBN 9780803961203 and ISBN 0803961200.
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