1444004

9781841121598

Promiscuous Customers Invisible Brands
Promiscuous Customers Invisible Brands
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  • ISBN-13: 9781841121598
  • ISBN: 1841121592
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

SUMMARY

"A challenging and provocative look at how brands, customers and technology will come together to shape tomorrow's digital landscape." Nigel Howlett, Chairman and CEO, Ogilvyone, London "An exciting read, that briskly addresses the many serious concerns facing management in tomorrow's electronic marketplaces& It stands out for its matter-of-fact, plain language approach and its refusal to shy away from complex, controversial issues." Roy J. Tutty, Chief Executive, Wyndham International, Europe "In a business arena where diversity and risk abound, Michael Bayler and David Stoughton break through the clutter and confusion. Their analysis is insightful, and their recommendations are pathways to value that will help organizations reap the rewards of consumer trust and loyalty." Thomas Walton, Editor, Design Management JournalBayler, Michael is the author of 'Promiscuous Customers Invisible Brands' with ISBN 9781841121598 and ISBN 1841121592.

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